The Age of Understanding

The heart of SDL has always been about language, which is at the heart of human communication and expression throughout time. From cave drawings to hieroglyphics to Gutenberg’s Press to broadcasting the moon landing on television to hashtag-fueled activism and the latest emoji-obsession, humans have always craved communication with each other. 

Welcome to the Age of Understanding

From information to communication

Access to information is empowering and necessary, but is also meaningless if it isn’t understood. People want to share information with each other. That’s why communication quickly became an essential fact of all business-to-business and business-to-customer interactions. Individuals expect to communicate with each other, with brands, with the rest of the world, across multiple mediums.

Humanizing the digital world

But now the digital world and human communications are evolving further. What is relevant for one person in one region may be completely irrelevant to another in a different part of the world. So how do companies manage this challenge? Clearly help is needed to navigate the complexity of delivering ever-increasing content in a more personal and relevant way. 

There are companies that offer language services, and many more that offer content management. We offer more. While many companies strive to digitalize this human world, we strive to humanize the digital.

Understanding each other

By providing both content and language management technology along with translation services, SDL helps organizations create more meaningful communications through a powerful platform that leverages digital technology and human expertise to create impactful experiences for customers. SDL believes at the heart of being human is a desire to be understood anywhere and in any language, and we’re committed to providing software and services to enable this. 

Welcome to the Age of Understanding.