The right content drives the customer journey and unifies each and every customer touchpoint. But to manage this content on a global scale across channels in multiple languages requires a new approach that centralizes data, standardizes process, and integrates technology into a unified platform across the entire content supply chain.
The Global Content Operating Model (GCOM) is a comprehensive strategic approach to:
- Manage content across departments and platforms.
- Apply processes that address global content creation, translation and delivery.
- Select and benefit from technology and services that lead to growth and sales.