Lexus: Promoting a Consistent, Pan-European Luxury Brand

Lexus: Promoting a Consistent, Pan-European Luxury Brand
The Lexus pan-European website has been adopted in more than 29 markets, delivered in 23 languages from the Czech Republic to Spain and from Finland to Italy. As a result of its redesign, the total number of site visits in the core European markets increased by more than 500 percent.
Scarica: Case study